PREP & SOFTEN

Using a Pre-Shave Oil before applying your Shaving Soap not only helps to soften and lift the follicles, but also helps prevent irritation and razor burn by creating a protective layer on your skin. A must for those with sensitive skin.

Start with a clean slate by cleansing your skin. Apply a few drops of Pre-Shave Oil, massaging onto face & beard. Let it sit for about a minute to allow the oil to fully saturate the hair, then apply your shaving lather (see Step #2) on top of the oil.

LATHER & SHAVE

Lather and shave with dense and luxurious lather from our Shaving Soap. Use a Shave Brush for a great lather and Safety Razor for a close shave.

Wet your shaving brush with hot water. Load it with soap by firmly swirling the bristles across the soap for 15-20 seconds. (While a brush is not an absolute must, it helps lift hairs and coat them with the lather.) Apply to wet skin and use circular and sweeping strokes to build a thick, dense lather.

Pulling your skin taut, hold your Safety Razor at a 30-45° angle, and shave with the grain in short, straight strokes. Be sure to glide over the skin, not pushing into the skin. Rinse with a splash of cool water.

Rinse your razor after each pass and store in a dry location. Replace your blades after 10 shaves, or sooner if you notice dullness, tugging or rust.

SOOTHE & CONDITION

It's important to moisturize with every face cleansing, but it's especially important to do so after shaving to minimize the risk of irritation on freshly shaved skin, aid in skin recovery, and restore the moisture you stripped away with shaving.

Our Shaving Collection's Facial Moisturizer features rich and nourishing Jojoba, Rice Bran & Avocado Oils and 20 different Botanical Extracts to hydrate, soothe and rejuvenate. It also includes St. John's Wort, Yarrow Root and Geranium and Hydrolyzed Oats to reduce inflammation from shaving.

RESTORE & RESHAPE

A beard balm works as a leave-in conditioner which will moisturize, condition, style and soften your beard.

Restore & shape your beard or mustache with a dab of our Beard Balm. Use your finger with slight pressure and a circular motion to soften a small dab of balm. Massage into Beard to coat, groom and shape.